Infographics for engagement

Nicole Marcisz, Instructional Designer, ID&T


Infographics are visual representations of information and data with the intension of presenting information quickly and clearly (Wikipedia). Use infographics to bring boring statistics to life and give them context, making it a great teaching and learning tool!

What makes infographics engaging

Infographics allow for information visualization. Singer (2011) stated that information visualization prompts “…visceral comprehension, moments of insight that make viewers want to learn more”.

In the infographic titled Thirteen Reasons Why Your Brain Craves Infographics, NeoMan Studios explains that we are visually wired, with 70% of our sensory receptors in the eyes. Infographics can be easier to recall since people recall 10% of what they hear but 80% of what they see and do.

Key Elements of an effective infographic

In the infographic titled 5 Key elements of a Successful Infographic, Gurjot Bhuller suggests that to be successful, infographics are required to be:

  • Relevant;
  • Visually appealing;
  • Clear and concise;
  • Accurate;
  • Creatively designed.

Integrating infographics into the classroom

Use these ideas to get started with infographics

Infographics for teaching

  • Illustrate and visually navigate tricky concepts
  • Summarize key takeaways
  • Bring meaning and context to statistical data
  • Show cause and effect
  • Make comparisons
  • Surprise your viewer with powerful statistics or facts
  • Illustrate historical information (ie. timelines)

Infographics for learning

  • Find and deconstruct found infographics
  • Compare and contrast the data in found infographics
  • Evaluate the references and source of information/data on an infographic
  • Summarize and interpret an infographic
  • Annotate an infographic
  • Create an infographic
  • Translate non-visual resources into visual

Free resources for creating infographics

Piktochart: Offers unlimited creations, full editor functions, and access to over 4,000 icons.
Canva: Features drag-and-drop and professionally designed layouts.
Venngage: Create an infographic in three steps using hundreds of free charts, maps, icons and other visuals.
Easely: Features thousands of reporting, timeline, and process templates to choose from. 1) Choose a template. 2) Add charts, maps, videos, images, and/or icons. 3) Publish and share.

Additional resources

Infographic examples


Singer, N. (2011). When data struts its stuff. New York Times. Retrieved from